The BettyFelonFashions brand was born of a need to create beautiful, feminine clothing for women that enhance their natural beauty, without restraining them to some arbitrary standard of embodiment. 

Each piece of clothing can be custom made to your measurements to flatter, not bind, because I believe no woman should ever feel their shape precludes them from wearing the clothing they want. I aim to communicate differently about fashion and embodiment, and to create a body positive community in the fashion world, to promote a feminist beauty standard that is based in the concept that diversity is natural and good.

It would be my dream to exclusively make custom-sized items, so that every customer would have the most perfect fitting BettyFelonFashions item, but that is not the most likely scenario. The majority of women not in the fashion world (i.e., not a model or designer) tend not to know their own measurements, yet, we all buy clothes. 

Why is it such a rare knowledge? 

Often it comes down to either:

  • you've never struggled to find your right size/fit and therefore didn't think it necessary to know your measurements; 

or, 

  • you feel too much pressure and shame from expectations you don't feel you meet.

Many of us will, at one point or another, be in either camp. For those in camp a, it never hurts to be certain of the right size. For those in camp b, as hard as it is to face, the benefits of knowing your measurements and being able to find clothing that fits right (no cutting in/ no gaping) and makes you feel beautiful so outweigh the cost of the fear. 

Having measured many people of all different shapes and sizes, I can tell you that very few people meet the colloquial standard 36-24-36” shape, and none are the worse for it.

   

How To Measure

Measurements Chart

Bust Measurements:   

  •  Measurements should be taken while wearing a comfortable bra.
  • To take your bust measurement, wrap measuring tape fully around your back and bust at the height of your nipples.   
  • Make sure to keep measuring tape as straight as possible, parallel to the floor.   
  • The tape should not be pulled too tightly so as to restrict your breathing or indent your bust. 
  • Measure a few times and take the largest correct measurement. 

Measuring Bust

Underbust measurement: 

  • To take your underbust measurement, wrap measuring tape fully around your back and front right under your breasts (where your bra band sits). 
  • Make sure to keep measuring tape as straight as possible, parallel to the floor.
  • For most conventionally sized bras, take your underbust measurement and add 4 to that number to get your band size (round to the nearest). I.e. If your underbust measurement is 28 (or 29) inches, then your band size would be 32.

Waist Measurements:    

  • To take your waist measurement, wrap measuring tape around the smallest part of your waist, usually just above your navel.   
  • Again, make sure to keep measuring tape as straight as possible, parallel to the floor.   
  • Please note that this should be your natural waist measurement, rather than the waist size of your jeans (upper hip), and this should also be the smallest possible measurement of your midsection. 
  • Take this measurement several times to confirm accuracy. The tape should be pulled flush against your skin (not too loose or too tight). 
  • Don't suck in! 

Measuring Waist

Measure the smallest part of your waist

Hip Measurements:    

  • To take your hip measurement, wrap measuring tape around the widest part of your hips and bum.   
  • Again, make sure to keep measuring tape as straight as possible, parallel to the floor.   
  • This should be your largest possible measurement of your hips and bum.   
  • Make sure to keep your legs together when taking this measurement. 

Measuring hips

Torso Measurements:    

  • To take your torso measurement, wrap measuring tape fully around one shoulder and through your legs on a vertical diagonal.   
  • Make sure that the tape wraps over a breast and bum cheek to accurately account for girth of curves.   
  • This measurement is helpful to get the most accurate fit for one-pieces. 

Inseam:    

  • The inseam measurement is taken as the vertical length of the leg, from crotch to ankle. 
  • Any easier way to measure is to sit on the ground with legs straight in front and have someone hold the measuring tape on your ankle as you pull it toward your crotch. 

Thigh Circumference Measurement:    

  • The thigh circumference measurement is needed for custom fitted shorts.   
  • To take your thigh circumference measurement, wrap measuring tape around the widest part of your thigh, just below crotch.   
  • Make sure to keep measuring tape as straight as possible, parallel to the floor. 

  

Torso and Thigh Measurements